If you're part of an edtech company, you need to read this article from EdSurge. It will help you avoid the common pitfalls of edtech when it comes to implementation. For me, I gravitate to the fact that too many people see educational technology as a solution in of itself, but it's not. The solution doesn't reside in the tool - it resides in how you use it. And if you don't teach those using it how to actually use it, the tool will fail.