Market’s Demands versus Public Perception


I don’t agree with everything Allie Grasgreen says, but a side-by-side of the graphs from her article Ready or Not about how the workplace puts weight behind different criteria than the public is interesting:

Key take-aways:

  • Business Leaders look for more knowledge and skills than the degree.
  • Americans are focusing on the degree more than the skills or knowledge.

We need to recalibrate: it’s a good challenge [accepted] to us in education to add value to the knowledge and skills of our students – as that’s what they’ll use in the field. If our grads cannot apply what they learn to be productive citizens, we are watering down our own image. Let’s help the perceptions align by providing good education, not just pomp and circumstance.